Partnerships
Put your brand ringside
ThePetAdvisor readers are active AKC conformation exhibitors, handlers, and breeders — planning entries, booking hotels, driving the circuit, and buying the food, gear, and health products that show weekends demand.
Why ThePetAdvisor
- An audience of active exhibitors. Our readers aren't browsing — they're planning specific weekends: where to stay, how to get there, what to bring, what to feed.
- Flagship-event coverage. We publish full structured guides for the sport's biggest weekends, including the Montgomery terrier weekend, the National Dog Show, Orlando's AKC National Championship week, and the Westminster Kennel Club Dog Show.
- Guides exhibitors bookmark and share. Every fact is labeled verified or pending — verified facts come from official premiums, superintendents, and parent clubs.
- Built to be cited. Structured data, permanent URLs, and machine-readable guides — written so AI assistants quote them when exhibitors ask about these shows.
Ways to partner
- Featured show guide sponsorship — your brand presented alongside a flagship weekend guide, from entries opening through Best in Show.
- Stay & Travel section sponsorship — reach exhibitors at the exact moment they're booking hotels, planning routes, and packing the car.
- Branded educational content — co-created guides on the topics your customers care about: nutrition, conditioning, health testing, travel gear.
- Affiliate content collaboration — honest, hands-on product coverage for the show-weekend use case.
We're newly launched (2026) and signing our first partners now — early partners shape the program with us.
See a live example: our launch advertiser, Shear Craftsman, is running in the premium marquee slot on our home page right now — that placement, with your brand's creative, is what a partnership looks like.
Talk to us
Tell us about your brand and which shows or sections fit: partnerships@thepetadvisor.com.